Wecup is an interactive, provoking set of installations particularly designed for festivals and open air events.
It addresses a broad audience and engages people to take a public stand on urban, social and cultural issues, while effectively contributing to keep the surroundings clean.
The project was first presented in the context of the Wereld van het Witte de With Kwartier Festival in Rotterdam. The public was invited to vote by adding their empty plastic cups to one of the several tube installations around the area, having to choose in each case between two conflicting statements.
The project was initiated and designed by Studio Squash, Giacomo Boffo, Alessandro Carosso and Oana Clitan and generously supported by Kunstblock and Gemeente Rotterdam.
Press coverage: Pop-Up City, Fast Company, Design Indaba, WeHeart.